Dr. Felipe Korzenny and Dr. Betty Ann Korzenny have just published their new book Hispanic Marketing: A Cultural Perspective, which explains the values, beliefs, and emotions of the US Hispanic community, and how marketing to this widely misunderstood demographic can make or break a company’s success.

Why you should get this newsletter

Hola, my name is Tomás. I am here to help. I am a Hispanic/Latino News Expert running this Premier News Service mostly in English for over six years. Join me as I explore and share the best of the news to empower you. Knowledge is Power. Learn more about this site/service and why you should sign up for the newsletter.

PLEASE SEE: All the ways to follow HispanicTips.
Follow @hispanictips

• I don't have a blogroll because this site is already a linkfest but if you want to know more: HispanicTips' Blogroll explained
• Also Blogente

• Latest Headlines from English-Language Hispanic Big Media
• State of English-Language Hispanic/Latino Media
• Caliente (or Hot)! English-Language Hispanic Media Heats Up Because 30+ million = $600,000,000,000!
• 2010 List of Latinos We Have Lost - R.I.P.
• Klout Scores for Hispanic and Latino Social Media Influencers
• Hispanic and Latino Ad Networks
• List of Hispanic Ad Networks - Updated
• 1st State of the Hispanic/Latino Web Data Table: Blogs & Websites: Traffic, Social Media & Search Engine Index
• DNC Credentialed Hispanic Blogger :: Day One
• DNC Hispanic Notes :: My Experiences from Day 2
• DNC Hispanic Blogger Note :: Image of where I am at Invesco – great spot
• Surviving May – Please Help HispanicTips and Tomás this month

Need a tax attorney? My good friend Stuart Hong may be able to help you. stuarthonglaw.com. I totally trust him. He has helped my family and I more times than I can count.

Interested in photography? Have an iPhone, iPad or Mac? My good friend Jeff Menter developed this wonderful app. Lens•Lab The app is is a virtual lens simulation tool for photographers of all skill levels. It graphically illustrates how depth of field and field of view relate to your SLR camera and lenses. Jeff saved my computer in April 2011 and thus HispanicTips.