The major networks suffer a lost summer
Tagged: novela, Spanish-language, telenovela, UnivisionSpanish-language network Univision, meanwhile, dominated the rapidly growing young Hispanic audience with the telenovelas “La Madrastra” and “Apuesta Por Un Amor.” Univision, in fact, was probably the summer’s greatest success story; the Spanish-language network is up 23 percent among adults 18 to 49 compared with last summer. “It’s not that the broadcasters struck out,” said Steve Sternberg, executive vice president at New York-based ad firm Magna Global. “There was just so much reality that there were more flops than successes.”
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from hispanictips.com :: hispanic news & commentary
Posted on: August 25th, 2005Curation from Tomás
Filed Under: Media
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