Filed Under: [ Art y Culture ] [ Media ]
Tags: AT&T, bilingual, book, LAMC, LATV, Plastilina Mosh, SiTV, verizon
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Singled Out By The New York Times For Its Support of the Latin Alternative Genre In a Recent Cover Story Entitled “Latinos Say Rock Is More Than Just Reggaeton”, LATV Will Air Artist Interviews and Performances From the Latin Alternative Music Conference (LAMC) Throughout August
Among the Artists Profiled and Featured During the Special Espisodes of “LATV Live” Will Be Coheed & Cambria, Aterciopelados, Javier Garcia, Plastilina Mosh, Natalia y La Forquetina, Sara Valenzuela, Los Amigos Invisibles, JD Natasha and Many More
Popular Los Angeles-based bilingual youth network LATV will be bringing on the rock in August with interviews, behind-the-scenes footage, and live performances from the recent Latin Alternative Music Conference (LAMC) in New York. Singled out by a recent New York Times cover story as one of the leading outlets for the exposure of Latin rock in the United States, LATV has been on-hand and broadcasting from the conference since 2001.
“LATV has been an integral part of the Alternative Latin Music genre and continues to be a great outlet for this music” says conference co-founder Tomas Cookman. Among the artists that will be featured in “LATV Live” coverage from the events in New York are Coheed & Cambria, Aterciopelados, Javier Garcia, Plastilina Mosh, Natalia y La Forquetina, Sara Valenzuela, Los Amigos Invisibles, JD Natasha and many others.
With its groundbreaking mix of English and Spanish language music and lifestyle programming, LATV has solidified itself as the leading network among bicultural Latinos in Los Angeles, America’s top Hispanic market. The Network’s content is predominantly in English, targeting bilingual Latino youth. Each week, LATV has a live in-studio audience. Presently, LATV is the only network airing on basic cable in Los Angeles that reaches the highly sought-after bicultural demographic. A favorite of national advertisers, LATV’s sponsors include Verizon, AT&T, McDonald’s, VW, Target Stores, and many others.
“LATV Live” recently won an Imagen Award for “Best Television Variety Special’, beating out programming from networks like SiTV and Fox Deportes en Espanol. The Awards, presented in 17 categories by the Imagen Foundation, were established in 1985 to encourage and recognize the positive portrayal of Latinos in all media, and to increase Latino representation at all levels of the entertainment industry. LATV had the greatest presence of any network in the category, with nominations for both “LATV Live” and also “Mex 2 The Max.”
VIDEOS & TALENT BOOKINGS
Video Coordinator & Artist Relations “LATV LIVE” - Gilbert Gil - gil@latv.com - 310.943.LATV
Music Director & Talent Booker “LATV LIVE” – Edgar Molina – emolina@latv.com - 310.943.LATV
LATV ADVERTISING
Los Angeles Sales Manager – Richard De Anda – rdeanda@latv.com - 310.943.LATV
National Sales Manager – Lori Warren – lwarren@latv.com - 310.943.LATV
PRESS & MEDIA CONTACT
JN Media Group – Josh Norek – josh@jnmediagroup.com – 818.505.1138
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