How to Capture the Attention of Hispanic Consumers

Posted on: August 15th, 2005
Filed Under: [ Marketing ]
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Simmons, the most respected authority on the behavior of the American consumer, today revealed numerous insights into the much-coveted Hispanic consumer market. According to results of the latest Simmons National Hispanic Consumer Study (NHCS), Spanish language advertising helps gain brand recognition, company loyalty, and most importantly, influences purchasing decisions among Hispanics who speak Spanish more than half the time.

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