Everybody wants a latino

Posted on: August 10th, 2005
Filed Under: [ Hispanic News ]
Knowledge is Power!

Great read

“BEING Latino is hip nowadays, and it’s great to be a minority. It seems that lately everyone wants a Latino, and there are some 40 million of us.

I understand the economics because with Latino household incomes of some

$34,000, just think how many dollars we represent for our economy. Last year, companies spent more than $3 billion on Latino advertising, while our purchasing power in 2004 was estimated at more than $686 billion.”

article in English / artí­culo en Ingles o en Español usando Google o Altavista/Babel Fish

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