Spinning Gold From Salsa. By saying bye-bye to buy-throughs, offering more channel choices, and becoming smarter marketers, MSOs are reaping the benefits of the Latino market and gaining on a satellite stronghold.

Posted on: August 5th, 2005
Filed Under: [ Marketing ] [ Media ]
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In a sense, cable’s experience with the Latino market illustrates perfectly the value of lessons learned at CTAM: Know your customer and examine your marketing and pricing strategies.

It’s well known that cable operators fell behind DBS by failing to provide Latinos with a digital assortment of Spanish-language channels. While satellite began a Latino digital tier strategy in 1999, cable did the same just two years ago. But give MSOs credit–they’ve learned from their mistakes and this knowledge has helped make Latino tiers an industry success story.

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