New Media Influences African Americans and Hispanics More Than Whites for Product Purchases

Posted on: August 4th, 2005
Filed Under: [ Business ] [ Marketing ]
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Just when marketers thought it couldn’t get any more difficult targeting ad dollars, African Americans and Hispanic consumers are adopting new media as an influence on their purchases, according to BIGresearch’s spring (May/June) Simultaneous Media Survey (SIMM VI) of 14,847 respondents.

A higher percentage of African Americans and Hispanics than Whites say new media, such as blogging, instant messaging, and picture phones have an influence on their purchase decisions for Home Improvement, Grocery, Telecom, and Apparel, among other categories.

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