Filed Under: [ Business ]
Tags: bilingual, outreach
Knowledge is Power!
Mary Mc Curley was faced with a dilemma.
If she couldn’t attract any bilingual agents to work for Coldwell Banker Commercial, The Duncan Company, the firm would certainly fall behind competitors who are positioning themselves to serve the growing Hispanic-owned business sector.
Mc Curley, the firm’s marketing and business development director, was unsure where to turn.
Then she received an invitation to a spring reception for the Hispanic Business Committee. The committee, part of the Lodi Chamber of Commerce, was formed a year ago this week to foster links between Lodi’s Hispanic-owned businesses and other firms through education and outreach.
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from hispanictips.com
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