Filed Under: [ Business ] [ Media ]
Tags: stereotypes
Knowledge is Power!
Six years ago, a study by the Federal Communications Commission concluded that the revenues of minority broadcasters were 63 percent lower than for their non-minority counterparts, based in part “on stereotypes about the minority consumers.” But today, that historical ad-price gap has largely disappeared for television broadcasters, according to advertising executives interviewed by Hispanic Business.
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from hispanictips.com
hispanic news & commentary
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