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Tags: bilingual, Nielsen, Spanish-language, Univision
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With the new partnership, Google is now promising to deliver more relevant Spanish language search results to flagship Web property Univision.com’s millions of users. According to a study conducted by Nielsen Media Research, Univision.com is the most visited Spanish-language Web site among Spanish-dominant and bilingual Hispanic Internet users 16 years of age or older.
Univision’s deal with Google should also open up the rapidly growing Hispanic online audience to a wider array of advertisers, particularly as the search advertising market remains red hot. A recent study released by America Online and Roper Public Affairs found that half of online Hispanics are now using high-speed Internet connections.
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