Marketing Web site tracks worldwide flow of avocados
Tagged: avocado, ChileI know, I know this isn’t really hispanic news, but I love avocados. What can I say?
A futuristic strategy room here run by the Hass Avocado Board looks like something out of a movie. It has five flat-screen monitors, radar weather displays, a video conferencing setup and a thick glass wall with a map of the world etched on it that lights up to show a frost in Chile, for example, or a dock strike in Los Angeles.
It’s a stark contrast from the groves where avocados grow. But when world events like weather and strikes could affect a U.S. avocado market worth up to $700 million – a market that is already bracing for increased Mexican imports – you need all the high-tech market research help you can get.
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Filed Under: 1. Hispanic News, Food
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