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Cheskin – Fresh Perspectives: Hispanic Health Care

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tip to Juan

From my earlier posts we saw that Hispanics are a growing ”” and largely untapped ”” market for health care. You want in. To reach them, you will have to understand the influence their culture has on their behavior and preferences. Entering the Hispanic health care market is straightforward. You can do it in five steps:

article in English / artí­culo en Ingles o en Español usando Google o Altavista/Babel Fish

from hispanictips.com
hispanic news & commentary

Posted on: July 27th, 2005
Curation from Tomás
Filed Under: 1. Hispanic News, Health, Marketing & Advertising
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