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Hanes, who added Jennifer Love Hewitt to its ranks of soft and cushy clothing last month, continues to get its Hanes on other celebrities, this time going after the Hispanic market with the addition of singers/actors Aracely Arambula and Pablo Montero. Both will be part of television and print campaigns – the former of which went live earlier today.

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Posted on: July 20th, 2005
Filed Under: Business, Hispanic News, Marketing & Advertising
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