Most of the media world has embraced U.S. Hispanics as that pop- ulation booms, and now the local-cable-ad market is warming to the demo, too. Proof of that is Adlink, the giant Los Angeles-area interconnect that allows advertisers to get their commercials to air on dozens of separate cable systems in the nation’s second-largest market. Currently, it’s developing a separate division to better target Hispanic consumers for local-cable advertisers.

Posted on: July 17th, 2005
Filed Under: [ Hispanic News ] [ Marketing ] [ Media ]
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