Dieste Harmel Partners advertising of Dallas knows how to reach the Latino market. The ad agency has grown from two employees 10 years ago to 250 today — the third largest Hispanic ad agency in the United States.

Posted on: July 15th, 2005
Filed Under: [ Business ] [ Hispanic News ] [ Marketing ]
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For years, advertisers simply would translate English-language ads into Spanish and call it a day in terms of reaching the Hispanic buying market. The approach no longer will work on the fastest growing segment of the U.S. population that has a buying power projected to hit $1 trillion by 2008.

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