Specialty DVDs add some spin to sales

Like comedy, the Latino market is a growth opportunity, said Michael McLeod, Ventura’s senior vice president and sales manager. His outfit is providing information to retail outlets about the percentage of Latinos in their area and earlier this year signed an exclusive deal with Univision to help promote Ventura’s Latino product.

“Since we began advertising on Univision in May, sales of those titles have doubled every week,” said McLeod, whose firm also specializes in Asian martial arts and Japanese horror films. “The Latino niche is building quickly. There are about 40 million Latinos in the U.S. and they’ve been shown to rent and buy DVDs more than the non-Hispanic consumer.”

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