An increasingly large and young Hispanic population will have a huge impact on food consumption.

1. Hispanic families spend more on food than the overall population - $5,717 versus the average $5,340 for all households.
2. study clearly shows that the under-25 group spends a greater proportion of its income on food than any other age bracket.
3. U.S. Hispanic shoppers make an average of 26 grocery trips per month - three times greater than the typical shopper; their $686 billion purchasing power in 2004 is expected to reach $1 trillion by 2010.

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